Brand.
The marks, the palette, the type system, and the voice. Use these when writing about Openrift, embedding the logo, or building materials with us. If you need anything that isn't here, write to press@openrift.io.
OPEN /// RIFT.
Wordmark + clear spaceAlways leave at least the height of the "O" in OPEN around the wordmark. No type, no images, no UI in the clear-space halo.
The triple slash /// always renders in Bolt with a glow drop-shadow. Never grey, never solid white. It is the rift in the wordmark.
Downloadable SVG and PNG kits are not public yet. Mail press@openrift.io and we'll send the latest pack. Specify dark backgrounds — we don't ship a light version.
Three colours.
B&W + one accentBolt is the only chromatic colour. Use it for CTAs, the slash in the wordmark, eyebrow lines, section numbers, and the focused state of any interaction. Never as a body-text colour. Never as a full background.
Ink variantsstep text and borders from full white down. Body copy lives at Ink 70. Section kickers at Ink 50. Hairline rules at Line (Ink 13). Don't invent new intermediate alphas.
Three faces.
Display / Body / MonoSection titles, page headers, big number callouts. Always uppercase. Tracking -0.02em to -0.025em. Never italic.
Step through the rift.
Prose, supporting copy, descriptions, lists. Sentence case. Line height 1.55–1.7. Never uppercase as body. Tracking default.
Singapore-based automation harness for SEA SMBs. We send AI agents into Slack and WhatsApp as coworkers. Not a tool. A hire.
Eyebrows, section numbers, labels, navigation, metadata. Always uppercase. Tracking 0.18em to 0.22em.
01 / WORDMARK — SG · SEA · V1
How we sound.
On-tone / Off-toneYour team has work no one wants to do. We send agents through the rift to do it. Slack, WhatsApp, anywhere your people already are.
Hi! We're an AI-powered solution to help your team work smarter, not harder. Let's transform your workflow together!
Audits it. Hands you the PDF.
Streamlines your audit workflow with cutting-edge AI to deliver next-generation insights.
Two weeks. Week one: discovery. Week two: deploy. Agents live in your Slack and WhatsApp.
Our agile onboarding journey is designed to drive transformative outcomes from day one.
- 01 —Sound like an agency, not a SaaS. "We" sits with your team. We discover. We deploy. We tune.
- 02 —Concrete beats abstract. "Audits it. Hands you the PDF." beats "Streamlines your workflow."
- 03 —No emoji. No exclamation marks. No italics for emphasis — use weight or the bolt accent.
- 04 —Short sentences are good. Periods are cheap. Em-dashes are earned, not sprinkled.
- 05 —Plain English first. Technical terms are fine when they save words.
Need a logo, a photo, or a quote?
We have a small media kit (logo SVGs, palette swatches, two founder headshots, and an approved company description). Mail press@openrift.io with what you need and what it's for. We'll send the pack same-day during SGT business hours.