USE CASES // 02 — MARKETING & GROWTH

Manages the ads.
Writes the content.
Builds the pipeline.

Performance media, content production, outbound, reporting — collapsed into a coworker that doesn't sleep, doesn't forget, and doesn't hand you another dashboard. Outputs over tools.

Book discovery →See the workflows
01 / WHAT IT DOES

What Openrift does for marketers.

You don't need a new dashboard.
You need someone to act on the numbers
before the budget bleeds.

Marketing teams spend half their week stitching tools together. Agent does the stitching. You ship the campaigns, the content, the pipeline — and read one digest in Slack instead of clicking through eight.

Connected to your real ad accounts, your CMS, your CRM, your analytics. Writes in your voice. Posts to your channels. Sends to your lists.

Not assistance. Execution.

02 / WORKFLOWS

Six workflows we ship for growth teams.

Before → After
01
Daily · 8am SGT

Full-funnel ad intelligence

Meta + Google Ads, daily — CAC, CTR, ROAS, fatigue, frequency, audience overlap. Underperformers flagged. Budget shifts proposed.

Before

You squint at four dashboards on Monday morning. Realise on Thursday that creative B died on Tuesday.

With Openrift

Agent pulls spend nightly. Models attributed ROAS against your CAC ceiling. Calls out the bottom three creatives. Suggests a budget shift to the live winners, with confidence bands. Drops it in #marketing-ops at 8am.

Meta AdsGoogle AdsGA4PostHogSlack
02
Weekly editorial calendar

Content engine

SEO posts, launch copy, lifecycle emails, ad scripts, social drafts — published to CMS, GitHub, or scheduled in your tool of choice.

Before

You hire a freelancer. Brief them four times. Get a draft that doesn't sound like the brand. Edit it for two hours. Miss the slot.

With Openrift

Agent learns your voice from past content, your product narrative from the docs, your competitive context from the wiki. Drafts long-form posts to your house style, ad scripts in three lengths, lifecycle emails per segment. Pushes to CMS or GitHub on the day you said.

SanityWordPressGhostGitHubBuffer
03
Continuous · weekly review

Pipeline builder

ICP enrichment via Apollo and Clay, dedupe against your CRM, sequence loading in Instantly, conversion writeback to HubSpot or Attio.

Before

RevOps spends Friday afternoon scrubbing a list. SDR uploads it Monday. Sequences hit two real prospects.

With Openrift

Tell the agent the ICP. It pulls from Apollo, layers Clay enrichment, checks HubSpot for duplicates, drops opt-outs, splits by persona, loads sequences with the right variant. Replies routed to live owners. Conversions written back same-day.

ApolloClayInstantlyHubSpotAttio
04
Weekly · auto-delivered

Stakeholder reports

Charts, narrative, next-step recommendations — composed into a PDF or Slide deck for the team, the board, the agency partner.

Before

You spend Friday in Sheets and Slides making the weekly look pretty. By 5pm you can't remember why a metric moved.

With Openrift

Friday at 4pm the agent posts the polished report in #weekly. Charts rendered. Narrative tight. Three asks and three wins. PDF attached. Last week's commitments tracked and resolved.

SheetsPostHogNotionSlidesPDF
05
Weekly · Monday 9am

Competitive monitoring

Tracks changelog pages, pricing changes, ad library updates, social posts, press mentions — distilled into a weekly Slack digest.

Before

Competitor ships a feature in May. You hear about it in July. From a customer. On a renewal call.

With Openrift

Agent watches the top five competitors' changelogs, pricing pages, ad libraries, founder accounts. Every Monday a digest lands in #intel — what shipped, what changed, what was said. Pricing diffs called out with screenshots.

RSSMeta Ad LibraryXLinkedInSlack
06
Per-launch · live ops

Campaign launch ops

Copy, creative, lists, email schedule, ad targeting, analytics tracking — coordinated and rolled into one deploy.

Before

Launch day. Slack is on fire. The brief is in Notion, the copy in Docs, the creative in Drive, the list in a CSV. Something is going to be wrong.

With Openrift

Agent owns the launch checklist. Verifies tracking, schedules the email, loads the ad sets, posts to the channels in sequence. Flags drift between brief and execution. Tells you when you're ready to send.

NotionDriveMetaKlaviyoSlack
#growth
Openrift · online
O
Openrift AppDaily · 9:00 AM
Daily marketing pulse — last 24h across Meta, Google, LinkedIn.
// DAILY PULSE · 14 MAY
Spend SGD 1,840 · 23 leads · CPL SGD 80
  • •Top: Google-Search-Brand — 9 leads, CPL SGD 42
  • •Watch: Meta-TOFU-V4 — CTR 0.7% (vs 1.3% target)
  • •Auto-paused: LinkedIn-Retarget-2 — frequency 14
Message #growth
// 01 — DAILY GROWTH PULSE

The ad audit
lands before standup.

Every weekday at 9am, last 24 hours of spend across Meta, Google, and LinkedIn — winners surfaced, fatigue flagged, auto-pauses logged.

One channel. One scroll. The decision is teed up by the time coffee is poured.

03 / RECLAIMED

What you stop doing.

Removed from your week
  • Manually exporting CSVs from Meta and Google Ads every morning.
  • Rewriting the same launch checklist for every campaign.
  • Hunting for the latest brand voice doc to brief a freelancer.
  • Scrubbing duplicate leads out of a CRM list every Friday.
  • Reading every competitor's blog hoping to spot what changed.
  • Updating the same weekly slide deck for the fifth quarter running.
04 / VOICES

From marketers running rifts.

“

Mindblowing. One agent doing what three tools couldn't.

Antonín Štětina
CEO at KULINA Group
~10+ hrs/week saved
“

Instantly adopted by the bulk of my team.

Boris Wexler
CEO at Space Dinosaurs
~10+ hrs/week saved

Send the
campaign.

We sit with growth teams for a week, map the ops, then deploy a coworker that closes the loop.

Book discovery →Other roles